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A full service entertainment company specializing in urban music content creation, brand management, and digital distribution.

Affluent was created and founded by Oscar Sanchez in the streets of lower Manhattan in New York City. It was the first digital record label offering prepaid artist services such as distribution, subscription label services, marketing, promotions, strategic planning, music licensing and brand management to the urban digital market. Since its inception Affluent Records has successfully grown to become recognized as a top tier leading independent digital urban music brand.

Everything happens for a reason and at a young age, Oscar Sanchez began to embark into his incredible music industry career by first becoming a well known downtown night life persona in the Manhattan hip hop club scene during the late 80’s early 1990s’. In the fall of 1992, in downtown Manhattan Oscar began working as an intern for Lyor Cohen and Russell Simmons at the legendary Def Jam Records. Since he lived 4 blocks away, the Def Jam offices became Oscar’s 2nd home working long hours and learning everything he could from every artist & key executives. After demonstrating a diligent passion and a hefty savvy knowledge of music, he was quickly promoted and appointed by Def Jam label CEO Lyor Cohen & Chrs Lighty to work simultaneously as a A&R Rep / Music Producer / Artist Manager for both major label brands DEF JAM & VIOLATOR. Violator at the time was the premier artist management company / music label in the mid 1990s created by legendary music manager Chris Lighty and spearheaded by VH1 Love & Hip Hop fame Mona Scott. At the young age of 25 years old Oscar Sanchez began creating a name in the music industry as an A&R, a music producer, and music executive.

Over the years, Sanchez has worked with many top selling urban artists such as A Tribe Called Quest, Consequence, Foxy Brown, LL Cool J, Fat Joe, Busta Rhymes, Flipmode Squad, Rah Digga, Rampage, EPMD, Eric Sermon, Dead Prez, The Outlawz, Onyx, Flesh Bone, RZA, Pete Rock, Marley Marl, Jay Dilla, The Ummah, Ali Shaheed, Q Tip, Mobb Deep, Big Noyd, Diamond D, Cormega, Sadat X, Lords of The Underground, Slick Rick, The CRU, Montell Jordan, Red Man, Method Man, Warren G, SCC, Doveshack, DJ Rectangle, Twinz, DJ Enuff, DJ Clue, Kwame, Trackmasters, LES, Littles, Tragedy Khadafi, Sha Money XL, Heatmakerz, Cool n Dre, Pitbull,  Illa Ghee and so many many more. His first grand A&R credit was working on the multi-platinum-selling Def Jam 10th Anniversary Box Set – a collection that is now considered a Hip Hop essential classic and today is featured at the Smithsonian Museum. From there he followed up by working on several more multi platinum & gold certified projects such as the LL Cool J MR SMITH Album, Busta Rhymes The Coming Album, Foxy Borwn’s Ill NaNa Album, Cru Dirty 30 Album, A Tribe Called Quest Beats, Rhymes & Life and Love Movement Albums, Diamond D Album, several Cormega singles Mobb Deep Hell On Earth Album, The Firm Album, The Show Soundtrack, Nutty Professor Soundtrack, Space Jamz Soundtrack, Blue Note Jazz Compilation and so many more.

Throughout his career Oscar has also work for BMG as a product manager for Gee Street Records. He also worked in Artist Development & as a Urban Marketing Manager for Richard Branson’s label venture V2 Records spearheaded by Richard Sanders. Sanchez has worked as an outsourced A&R consultant for Rawkus Records, where he executive produced records for artists like Pharaoh Monch, Novel, Duck Down’s Smif & Wessun.

As a music industry veteran through the years he has accomplished and accrued a great amount of success in business as an executive, record label owner, a music producer, an A&R, a brand manager. Oscars’ ability to transcend entertainment, music and business into the digital age has lead him to open & operate Affluent Entertainment / Affluent Records for over 13 years.

Today Oscar Sanchez & Affluent have been blessed to be able to establish one of the best outlets for urban artists. Affluent executes each and every project based on the client’s budget & goals. They create, acquire, service and execute the client desires to meet their goals in entertainment services.  


“What inspires me everyday at Affluent is that our main focus is to produce the best results for our clients top tier content and brand management. I distribute music, videos, and now expanding into films and TV shows. I also engage daily with the artists & companies to develop themselves, their music, their products into key brands and into lifestyle products.

The biggest blessing of all this is the ability to open doors for people to win. To be able to become more than a record label but instead more as a brand management and creative service center for artists and their projects. Affluent is an urban entertainment company that specializes in urban entertainment providing services in digital distribution, brand management, development and creative.

“I LOVE WHAT WE DO! I have worked for,  been inspired and mentored by the best in the industry icons such as LA REID, LYOR COHEN, CHRIS LIGHTY, SEAN COMBS, and TEDDY RILEY.   Everyday I channel those spirits and bring that level of experience to each and every one of my client’s projects. We are business so we work within each and every clients budgets but we always give more because thats what it takes that to succeed and develop a brand into excellence in this business.”

Love Music Live Your Best & Live Affluent